role:
First as a designer, and later as a design leader at Martha Stewart, I was responsible for multiple product lines: dinnerware, fine china, flatware, glassware, cookware, storage, lighting, home décor, and bath. These housewares lines collectively generated over 50M in annual revenue.
I was instrumental in establishing a tiering strategy between multiple concurrent housewares lines: Martha Stewart Everyday at K Mart, Martha Stewart Collection at Macys, and Martha Stewart Bridal collection for Wedgwood.
My effective collaboration with domestic and international vendors brought hundreds of Martha Stewart branded products to the market.
team: Hillary Blumberg, Yasemin Benardete Ekici, Rose Greenbaum
