role:
At HTC I led design efforts on multiple phone and wearable programs. I was instrumental in streamlining HTC’s smartphone offering and defining a tiered portfolio strategy. I guided the development of the award winning, bestselling Desire line, with a special focus on Desire 816.
HTC innovation team and I developed a unique visual language for the Desire line. The phones’ curves and playful detail signal approachability, while maintaining a clear lineage to HTC’s iconic M7 flagship phone.
team: Daniel Hundt, Lawrence Fong, Robin Hubbard, Brent Barberis
