As the VP, Global Head of ID & CMF, I was instrumental in transforming the company from a precarious position into a top-three competitor in the fast EV charging space.
Within a year, I built a high-performing multidisciplinary design group in the EU, crafted a step by step design strategy, and enabled the launch of 4 new products. Under my leadership, the design team elevated the brand’s perception, securing new accounts, investments, and driving business growth.