Fitbit & Google
2015 - 2023
As a design director and team lead, I owned the vision and delivery of Fitbit’s $1B+ device portfolio of products.
I was instrumental in establishing and scaling a 20-person, multi-disciplinary org of design managers and ICs across ID, HW UX, CMF, Packaging, CAD, VIZ. Under my leadership, this team shipped 11 iconic products, driving over 90 M in unit sales, and growing Fitbit’s user base to over 120 M.
Fitbit family of products
Sense 2
Versa 4
Luxe
Inspire 3
Charge 5
Ace 3 LTE
Comfort & beauty for every wrist
Fitbit accessory range
team : Jonah Becker, Brian Paschke, Kelly DeNigris, Benjamin Riot, Valentin Sollier, Jennifer Birch, Julie Yonehara, David Min, Erik Fairbanks, Junyong Park, Cedric Bernard, Gregoire Vandenbussche, Cory Worth, Bobin Gao, Yidan Zhang, Kelsey Roberts, Tony Kern, Ke’Don Franklin, Justin Williams, Derek Loh, Stephanie Choplin, Chadwick Harber, Eshaa Venkatesh, Stephen Park